Sejuice
Visual Identity, Branding, Interior DesignAdobe Illustrator
What would happen if a juice bar and erotic art had a baby?
Let’s get juicy.
At Sejuice, you can find a medley of fruits, veggies, genetalia, and love. Combining two unlikely concepts –food and sex – erotic art permeates the juice bar. Sejuice will seduce you to come back!
At Sejuice, you can find a medley of fruits, veggies, genetalia, and love. Combining two unlikely concepts –food and sex – erotic art permeates the juice bar. Sejuice will seduce you to come back!
Inspiration
Visual Identity
Sketches
I sketched the two different directions I saw Sejuice heading – a rustic/rough look to show the raw side of sex or a modern/graphic approach to focus on the duality of sex.
Drawings
Deliverables
Visual innuendos are utilized to playfully show that sex doesn’t have to be a subject that is hush hush. It should be celebrated and appreciated!
These recyclable cups are good for the environment, but even better for those with a dirty mind ;-) These visual innuendos are seen in the other deliverables.
Archigram Inspired Interior Treatment
Inspired by the iconic works of Archigram, I used the collage-like style to piece together how I envision the interior of Sejuice. It is furnished with love seats and hammocks, so the people who want to dine-in are encouraged to get acquainted with eachother. The brown paper, finished wood, and tweed rug add a natural element to the otherwise graphic style.
