sixty six
ROLE
UX/UI & Visual Designer
TOOLS
Sketch
Invision
Adobe Illustrator
WHEN
January 2018
DURATION
3 months
TEAM
Zach C. (PM)
Anant J. (Frontend)
Mai-Nhien D. (Backend)
Sophia Park
UX/UI & Visual Designer
TOOLS
Sketch
Invision
Adobe Illustrator
WHEN
January 2018
DURATION
3 months
TEAM
Zach C. (PM)
Anant J. (Frontend)
Mai-Nhien D. (Backend)
Sophia Park
People want to build mindful habits, but it’s difficult to keep track, stay accountable, and feel motivated.
What is sixty six?
Research shows that it takes 66 days to integrate a new habit into someone’s life. sixty six is a mobile application structured around this timeline to help people build lasting habits and connect with a supportive community.
Why is it so hard to maintain habits?
Likely Scenarios
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Goals
User Flow
What makes sixty six stand out?
sixty six pushes to create a digital, community-space for people to become habit builders.
sixty six pushes to create a digital, community-space for people to become habit builders.
The community aspect hopes to inspire and create momentum in the habit-building process. By connecting with other people, this very individual learning process becomes open and interactive, reminding people that they aren’t alone in their 66 day journey.
Interface Development
Navigation Bar Breakdown
Logo Development
The sixty six logo depicts the twists and turns of the user’s 66 day journey. The color gradient symbolizes the transformative experience of building habits.
Visual Identity
Design Intention
Internal Habits
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External Habits
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External Habits
What do the colors mean?
Grapefruit and blue raspberry denote the two main categories of habits, internal and external. The app’s color palette centers around easy-tracking of the user’s growth progress in both types of habits. For example, practice in mental health for internal growth, and professionalism for external-facing habits.
This is also a key element for users who are browsing through their digital community to find new habits to incorporate into their lives.
Grapefruit and blue raspberry denote the two main categories of habits, internal and external. The app’s color palette centers around easy-tracking of the user’s growth progress in both types of habits. For example, practice in mental health for internal growth, and professionalism for external-facing habits.
This is also a key element for users who are browsing through their digital community to find new habits to incorporate into their lives.
Prototypes
Prototypes
Creating a Habit
Community Aspect
Demo Night
On Tuesday, April 24th, the sixty six team was awarded Best Demo out of 7 product teams.
Three months of ideation, designing, and development culminated to Lavalab’s Demo Night, where we demonstrated our product to 300+ people and pitched sixty six to 4 VC judges. The constructive criticism and valuable insight from the judges, along with viewing the live user interactions and identification of user pain points have helped us in refining and developing sixty six before releasing it onto the App Store.
