sixty six
UX/UI, Design Research, Design StrategySketch, Invision, Adobe Illustrator
People want to build mindful habits, but it’s difficult to keep track, stay accountable, and feel motivated.
What is sixty six?
Research shows that it takes 66 days to integrate a new habit into someone’s life. sixty six is a mobile application, structured around this timeline to help people build lasting habits and a supportive community.
Team:
Product Manager: Zach Cannings
Front End Developer: Anant Jain
Back End Developer: Mai-Nhien Dang
Lead Designer: Sophia Park
Why is it so difficult for people to maintain habits?
The Reality
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The Scenario
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Us vs. Them
What makes sixty six stand out?
sixty six pushes to create a digital, community-space for people to become habit builders.
sixty six pushes to create a digital, community-space for people to become habit builders.
The community aspect hopes to inspire and create momentum in the habit-building process. By connecting with other people, this very individual learning process becomes open and interactive, reminding people that they aren’t alone in their 66 day journey.
Interface Development
Sketches
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Wireframes
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App Navigation Bar Breakdown
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Logo Development
The sixty six logo depicts the twists and turns of the user’s 66 day journey. The color gradient symbolizes the transformative experience of building habits.
Visual Identity
Color Palette & Application Samples
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Internal
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External
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External
What do the colors mean?
Grapefruit and blue raspberry denote the two main categories of habits, internal and external. The app’s color palette centers around easy-tracking of the user’s growth progress in both types of habits. For example, practice in mental health for internal growth, and professionalism for external-facing habits.
This is also a key element for users who are browsing through their digital community to find new habits to incorporate into their lives.
Grapefruit and blue raspberry denote the two main categories of habits, internal and external. The app’s color palette centers around easy-tracking of the user’s growth progress in both types of habits. For example, practice in mental health for internal growth, and professionalism for external-facing habits.
This is also a key element for users who are browsing through their digital community to find new habits to incorporate into their lives.
Prototypes
Creating a Habit
Community Aspect
Demo Night
On Tuesday, April 24th, the sixty six team was awarded Best Demo out of 7 product teams.
Three months of ideation, designing, and development culminated to Lavalab’s Demo Night, where we demonstrated our product to 300+ people and pitched sixty six to 4 VC judges. The constructive criticism and valuable insight from the judges, along with viewing the live user interactions and identification of user pain points have helped us in refining and developing sixty six before releasing it onto the App Store.
Three months of ideation, designing, and development culminated to Lavalab’s Demo Night, where we demonstrated our product to 300+ people and pitched sixty six to 4 VC judges. The constructive criticism and valuable insight from the judges, along with viewing the live user interactions and identification of user pain points have helped us in refining and developing sixty six before releasing it onto the App Store.
